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 Professional practice:  Kerry Dilks

For this lecture we had a guest speaker named Kerr Dilks who is an author and illustrator of children's books. 

One of the most important pieces of advice that she gave us was telling us about agents and the help that they can provide to you as an artist. They will find work for you and handle the business side of things, however they will take a cut of the profit which is usually about 30%. Dilks did emphasise that even with an agent you will have to be proactive and continue to update your portfolio as this allows potential customers to see your most recent work. 

Dilks also talked about the importance of networking and putting your name out there. She mentioned that having business cards made and on hand to give to people really allowed and helped her to spread her name and work further and I believe that this is something important to take away from the talk. I think that having an established brand allows you to look professional and will entice potential clients and buyers to engage with your work. 

In terms of money for projects Dilks prioritised being resourceful and has crowd funded and Gofundme or done workshops with children for free exhibition space. She also made a point of using free marketing tools such as YouTube, Tikotk, Instagram and Pinterest. I believe that making the most out of the free recourses and opportunities can make all the difference when starting out as an artist, as there is no stable income and anything you do to save some money will be help in the long run. 

Word of mouth and connecting with her clients and followers was something that Dilks really emphasised, as she stated that she always tells the public what she's doing and when she is releasing her work as they will be able to tell others about her work as well. and I believe that creating a healthy relationship and bond with your potential clients is very important as they will be more likely to buy from you if they feel that they have a connection with you. 









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